THE PLAY® is proud to partner as Official License Partner with the European League of Football (ELF), the premier semi-professional American football league in Europe. This partnership marks a significant milestone in THE PLAY’s commitment to offer fans of ELF unique sporting moments that deserve a place on the wall.
Under this collaboration, THE PLAY® and the ELF will work together creating new unique fan memorabilia from unique ELF moments. This partnership aims not only to offer something new and fresh but offers a new interpretation of the traditional sport poster.
“This collaboration with the European League of Football is a tremendous opportunity to show case the excitement of the ELF in a new form through our minimalistic design,” said Kim Bernhard, co-founder & CEO of THE PLAY® “We are excited to bring our story telling with our high-quality sport posters to the table and work closely with the ELF to build further fan offerings not seen before.”
“We are thrilled to partner with THE PLAY as we continue to grow the European League of Football,” said Zeljko Karajica, Managing Director of the ELF. “THE PLAY’s commitment to interpreting these unique moments aligns perfectly with our mission to elevate American football in Europe and offer fans unparalleled memorabilia in a fresh modern way.”
The collaboration between THE PLAY® and the ELF has been orchestrated by Lizenzwerft , the exclusive license agency for the ELF and “the partnership fits perfectly to the strategy of brand extension”, says agency brand director Hinrich Stuerken. “It will start with 18 different THE PLAY posters divided across all ELF’s franchises and other unique ELF moments. The posters will be offered through The Play’s online shop and other outlets.”
About ELF
The European League of Football is Europe’s leading semi-professional American football league, dedicated to bringing the excitement andintensity of American football to fans across the continent. Since its inception in 2020 the ELF has grown rapidly, offering a high level of competition and entertainment to a diverse and passionate audience. For more information, please visit https//:europeanleague.football.