THE PLAY®, is thrilled to announce an exciting collaboration with Olympic badminton champion Viktor Axelsen. Together, we are designing a unique, limited edition poster that will encapsulate Viktor's awe-inspiring journey with his second consecutive Olympic gold at the Paris 2024 Games.
Viktor Axelsen, widely celebrated for his powerful performance and sportsmanship, made history at the Tokyo 2020 Olympics by winning Denmark's first badminton men's singles gold in 25 years. With his amazing Paris 2024 performance, Viktor continues to push boundaries, not only on the court but through this creative partnership with THE PLAY®.
As part of this collaboration, THE PLAY® will work closely with Viktor to design and celebrate his journey. The design will represent his Olympic triumph and embody the perseverance and passion that define his career.
Read the full press release here.